About Us

Mad River Tackle and its predecessor, Mad River Outfitters, has been one of Humboldt County’s favorite go-to sport fishing tackle and bait shops for nearly fifteen years. Located less than a quarter mile south of the Mad River near the intersection of U.S. 101 and California Highway 299 in Arcata, California, the business has been serving freshwater river, lagoon and saltwater bay and ocean fishing anglers with a full line of gear to catch the region’s popular salmon, halibut, rockfish, lingcod and steelhead trout among other species.

Importantly, we have a long tradition of fishing experience from throughout California and across the United States, a willingness to work hard for our customer’s business and loyalty and a spirit of friendliness.

Our store’s interior offers a comfortable, rustic appeal, expanded inventory, new dealership agreements, the area’s widest selection of fishing kayaks and largest assortment of fly fishing flies as well as a wide range of fishing and kayaking accessories.

In early 2016, our principal was licensed by the California Department of Fish and Wildlife to offer guided fishing excursions on our local rivers as well as ocean, bay and lagoon kayak fishing trips. We also recommend and partner with local, well-known river and ocean guide and charter fishing services.

With the advice and guidance of former owners, well-known local fishing guides, our Pro-Staff and especially our proactive customers, Mad River Tackle intends to continue to equip Humboldt County and its visiting fishermen, women and children with an excellent stock of equipment, resources, guidance and the means necessary to support their local expeditions onto our bountiful regional waters and those catches of a lifetime.

sweetdmarketing@gmail.comAbout Us