Bait & Tackle

Conventional Salt and Freshwater Tackle

Mad River Tackle stocks a wide variety of conventional tackle for both fresh and saltwater fishing. Our goal is to bring you not just the highest quality tackle but the right gear for the job because first and foremost, we’re anglers and we use what we sell.

We sell licenses! Sport fishing & commercial fishing licenses, sport shellfish (i.e. crabs, abalone & clams) and hunting licenses.


If you are targeting salmon, rockfish, lingcod, halibut or tuna on the ocean or bays we’ve chosen the top performing gear from manufacturers including flies and jigs from P-Line, Pucci, Pro Troll and Hot Spot; flashers from Bechhold, lures and plugs from Brad’s, Luhr-Jensen, Gold Star, Apex, All Fishing and a large selection of soft plastics and swimbaits from B2 Squid, Leavitt’s Let ‘um Buck, Big Hammer, Aztec/Candy Bar, Fat Boy, Endless Tackle and our own custom poured models. If it’s Tuna you’re after, we’ll get you set with great gear from Rapalla, Sea Striker and Berkley.


If you’re into chasing steelhead, trout or bass in freshwater we offer proven tackle from Luhr-Jensen, Vibrax, Yakima Bait, Mepps, Aero, Acme and Panther Martin. We’re proud to offer the area’s largest selection of products from Mad River Manufacturing including Fish Pills, Floaties, Trout and Steelhead Worms, Squid, Shrimp, Anise and Roe Eggs, Drift Jigs and Drift Weights.


Terminal Tackle and Line

Are you looking for hooks, swivels, pre-tied leaders, lead weight, line or jigs? We’ve got you covered. We have the area’s largest selection and lowest prices on most styles of lead weight and jigs as well as the best performing terminal tackle from Gamukatsu, Mustad, Brad’s, Eagle Claw, Pucci, Luhr-Jensen, P-Line, Beaumac, Hawkin, Mack’s, Heddon and Warden’s. Pair it with your choice of line from Maxima, Power Pro or P-Line.

Rods & Reels

We’re pleased to bring you rods and reels for your particular style of fishing on the North Coast from our friends at Shimano, Okuma, Lamiglass, Temple Fork Outfitters (TFO), Shakespeare, Ugly Stick, Penn, Daiwa, Abu-Garcia, Pflueger and Avet. If what you want is not in stock, we’ll either suggest where you can buy it locally or special order for quick delivery from any of our many suppliers. Already own a reel and need new line? We have a great selection of bulk line and we’ll load it using our modern line winding stations. If you’ve broken your rod tip we offer quality repair services through a local craftsman.



Mad River Tackle always has one of the largest selections of seasonal bait including roe, squid, herring, anchovies, night crawlers and more from the West Coast Bait Company.

sweetdmarketing@gmail.comBait & Tackle